73%
of B2B buyers say they actively avoid suppliers who send irrelevant outreach.
Gartner, survey of 632 B2B buyers, 2025Outbound that reads like it was written for one person.
Draftship is an account-based marketing agency. We research every company on your list, find the person who owns the problem, and write them an email worth answering. Sent from your domain and approved by you.
We’ll get back to you ASAP.
A 36-second stop-motion film about cold email. A man whose face is a name sticker reading {first_name} says the lines of a mass email at a networking event, a proposal and a wedding toast, and everyone leaves. Then he peels the sticker off and says one thing that is only true of the person in front of him.
- Month to monthNo setup fee and no minimum term.
- Your domain, your toolsEverything we build stays yours.
- You approve every emailNothing sends without you.
- A person checks every factAgainst the page it came from.
One account. One person. One email worth answering.
Every sentence comes from something the company published, every fact is checked by a person, and nothing sends until you approve it.
Example account
1Press release11 March
“Ardent Retail Group today completed its acquisition of Halden Stores.”
2Careers page2 May
“Data engineer: you will work across our Redshift and Snowflake warehouses.”
3Q1 earnings call30 April
“Reporting between the two businesses does not match yet.”
- From
- Joel Ferreira, Northward
- To
- James Ashworth, Ardent Retail Group
- Subject
- Two warehouses and the quarterly close
Hi James,
Ardent has been running two data warehouses since the Halden acquisition1: the Redshift cluster that came with the deal, and the Snowflake instance your platform team stood up last year2. I gather neither is going anywhere soon.
The migration is rarely the painful part. The quarterly close is: finance and analytics arrive with different numbers3 and nobody in the room can say which one is wrong.
Fifteen minutes on Thursday or Friday? If the close is not the thing keeping you up, tell me what is and I will send something more useful instead.
Joel
ARArdent Retail GroupRetail, 40 stores
Owns the problemJames AshworthData platform lead
Why now
Two warehouses since the Halden deal, and the numbers do not match.
- Every fact opened at its source
- Read and edited by a person
- SPF, DKIM and DMARC pass
- Approved by you
Most outbound is written to a list, and buyers can tell. We write to the person instead: what their company published this quarter, the problem it points to, and one question worth answering.
95%
of the time, buyers choose a vendor from the shortlist they wrote on day one.
6sense, Buyer Experience Report, 202549%
of sales professionals call account research the hardest part of email prospecting.
Outreach, survey of 500 sellers, 2025We do the reading. You approve every word.
Every account on your list goes through the same five steps, checked by a person against its sources, and built in your own tools.
The method in fullA list you can defend
We start from the deals you have already won and agree up to 200 accounts with you, each with a reason to be on it.
| Company | Why now | Owns the problem |
|---|---|---|
| Ardent Retail Group | Bought Halden Stores in March | James Ashworth |
| Kestrel Freight | New CFO since June | Tomas, CFO |
| Marlow Health | Second campus opened in April | Dana, regional CIO |
| Tavish Energy | New reporting rule from August | Neil, regulatory reporting |
| Brightwell Insurance | One distributor, no buying group | Taken off the list |
| Coleford Media | Signed with a competitor | Taken off the list |
A research note on every account
What the company published, dated and linked, and what we could not confirm.
James AshworthData platform lead, Ardent Retail Group
- Bought Halden Stores Press release, 11 Mar
- Hiring for Redshift and Snowflake Careers page, 2 May
- Figures do not match yet Q1 call, 30 Apr
Could not confirmWhether the migration has a finish date. It stays out of the email.
Written to one person
Every sentence comes from the note. Anything we could not source stays out.
Ardent has been running two warehouses since the Halden acquisition1, and the quarterly close is where it shows3.
With the migration due to finish this year,Not in the note: cut
You approve every email
Drafts wait for you to read, change or approve. Nothing sends until you do.
- ARJamesTwo warehouses and the quarterly closeApproved
- KETomasOne version of the numberApprove
- MADanaCampus two and five integration rolesApprove
Sent from your own domain
We set up sending in your tools, so replies come to you and the setup stays yours.
- SPFAuthorizes your sending servicePass
- DKIMSigns every message, 2048-bit keyPass
- DMARCPolicy set to quarantinePass
Built into your systems within days.
We build the outbound system inside the tools you already use, on your own domain, and then we run it: the research, the writing and the follow-ups, with every email approved by you. Everything we build stays yours.
Everything before the send, free.
Check your domain, preview a mail merge, or build an email that holds up in Outlook. No account and nothing to install.
Is your domain ready to send?
Reads your SPF, DKIM, DMARC, MX and blocklist records, and says what to change, with the record to publish.
Free. Reads your SPF, DKIM, DMARC, MX and blocklist records, and says what to change.
- Mail-merge previewRead every message as it will arrive, with empty fields caught.
- DMARC checkerSee which policy applies to your mail and build the next record.
- Email header analyzerPaste a header to see why a message passed or failed.
- Spam word checkerFlag the promotional phrases in your copy before you send.
- Email editorBuild an email in the browser and export HTML for Outlook.
- 42 email templatesDesigned, rendered, and open in the editor in one click.
Notes from the work.
How we research an account, write the email and get it delivered, with every claim sourced.
All articlesHow to write cold emails with ChatGPT: give it a person, not a job title
ChatGPT writes to whoever you describe. Describe a job title and you get an email few people answer. The prompt, the research note it needs and the check.
Claude for sales prospecting: research one account, then write to one person
How to use Claude to research a target account with a source on every fact, keep your rules in a project, and draft an email you can check line by line.
Do AI-written emails go to spam? What Gmail and Outlook check, and what readers notice
No Gmail or Outlook sender rule mentions AI-written text. They check the sender, the complaints and the headers. What readers notice is something else.
What does Draftship do, exactly?
We run account-based outbound for B2B companies. We agree a list of up to 200 companies with you, research each one, find the person who owns the problem you solve, and write them an email from what we found. It goes out from your own domain once you have approved it, and we handle the follow-ups and sort the replies.
How much does it cost?
We share the price on a short call, once we know who you sell to. It is month to month with no setup fee, and you pay for your own sending and data tools directly, so they, and everything we build in them, stay yours.
How quickly does it start?
Within days. After a short call, we build the system into your own tools, and nothing sends until you have approved it.
What do you need from us?
What has been tried, your closed-won deals, your list if you have one, access to your email platform, and one person who can approve emails.
Do you use AI?
Yes, for the research and the first draft of every email. A person checks each fact against its source and edits the email, and you approve it before it sends. A person decides who is on the list.
What if it is not working?
We tell you, and say what we think went wrong, starting with the list. There is no commitment past the month you are in.