Email and landing pages, built to ship.

105 hand-designed templates. One canvas for email and landing pages. AI that writes in your brand voice. A team workspace with approval flows. Built so every campaign actually goes out, and renders the way you designed it.

Draftship by the numbers

A full marketing platform, ready on day one.

105
Templates · email + landing pages
13
Email clients targeted
5
Free utilities · no account
0
Code required to ship
AI Studio

AI that writes in your brand voice.

Most AI sounds like every other AI. Draftship's is trained on your past sends, your style guide, and the lines you mark as on-brand, so the drafts you get back read like your team wrote them.

Subject lines
Generate, score, and A/B in one pass.
Body copy
Drafts that match your cadence and length.
Translation
Ship the same campaign in 12 languages.
Brand tuning
Mark lines on-brand to refine future drafts.
Open the AI Studio
Brand voice studio
trained on 47 past sends
Prompt

Tuesday flower drop. Small batch, peonies and ranunculus. Pickup window Wednesday through Saturday. Tone: quiet, considered.

Suggested
Tuesday's drop is small. So is the window.
42 chars · confident · on-brand
✓ chosen
Twelve stems, back at the studio.
33 chars · quiet · on-brand
The peonies are in. So is the rain.
35 chars · warmer · on-brand
Block-level personalization

Every subscriber sees the version that converts them.

Most platforms personalize a first name. Draftship swaps entire blocks (copy, image, button, pricing) based on segment, behavior, or any field in your CRM. Same campaign, different audiences, different conversion rates.

Studio Bloom · Tuesday
HERO

Olivia, Tuesday is set.

BODY

Your standing arrangement is ready for Wednesday pickup. The studio added garden roses this week at no extra charge. We thought you'd like them.

CTA
Confirm pickup window
Rendered for segment: VIP
Variant inventory · 3 blocks · 3 segments
Hero
3 variants
first-time
Welcome to Studio Bloom.
returning
Your usuals are in this week.
vip
Olivia, Tuesday is set.
Body
3 variants
first-time
Your first order ships with a small printed care guide.
returning
Peonies and ranunculus, the two you've ordered most this season.
vip
Your standing arrangement is ready Wednesday. Garden roses added.
Call to action
3 variants
first-time
Use 10% off · WELCOME
returning
Pre-order Tuesday's drop
vip
Confirm pickup window
How segments work
Workspace · Studio Bloom
Activity · last hour
Approved
Sarah K. approved Black Friday, pre-launch
just now
Comment
Marcus R. left a note on the hero block
Drop the second adjective. Reads tighter.
2 min
Version
Olivia L. published version 7
9 min
Request
Priya N. requested approval from Sarah K.
23 min
Scheduled
Marcus R. scheduled send for Friday, November 28 at 09:00 ET
1 h
5 events
Full timeline ↗
Team workspace

Your team. One workspace. Zero handoffs.

Stop emailing PDFs to your manager. Stop pasting Figma links into Slack. Comments, approvals, version history, and role-based permissions live inside every campaign, so the designer, the copywriter, the PM, and the CEO are looking at the same canvas.

Approvals
Required reviewers gate the send button.
Comments
Inline on the block. Resolved with the version.
Versions
Every published draft is reversible.
Roles
Designer, editor, viewer, set per workspace.
Set up your workspace
What ships when you press send

The output is bulletproof table HTML.

Every block compiles into nested presentation tables wrapped in MSO conditionals, with inline styles and VML fallbacks for buttons. The same source ships clean to Apple Mail, Gmail, and Outlook 2007. No client-side surprises, no engineering ticket to debug a broken render.

Rendered

Tuesday's drop is small this week.

Peonies, ranunculus, a little eucalyptus. Pick up Wednesday through Saturday.

Shop the drop
Compiled · table HTML · MSO-safe
1,673 bytes
1<!--[if mso | IE]>
2<table role="presentation" align="center" width="600"
3 cellpadding="0" cellspacing="0" border="0">
4<tr><td>
5<![endif]-->
6<table role="presentation" align="center" width="100%"
7 cellpadding="0" cellspacing="0" border="0"
8 style="max-width:600px;background:#ffffff;">
9 <tr>
10 <td style="padding:32px 40px;font-family:
11 -apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;">
12 <h1 style="margin:0 0 24px;font-size:36px;
13 line-height:1.1;font-weight:600;
14 letter-spacing:-0.024em;color:#0a0a0a;">
15 Tuesday's drop is small this week.
16 </h1>
17 <p style="margin:0 0 20px;font-size:16px;
18 line-height:1.65;color:#2a2a2a;">
19 Peonies, ranunculus, a little eucalyptus.
20 Pick up Wednesday through Saturday.
21 </p>
22
23 <!--[if mso]>
24 <v:roundrect xmlns:v="urn:schemas-microsoft-com:vml"
25 href="https://studiobloom.co/drop" style="height:46px;
26 v-text-anchor:middle;width:180px;" arcsize="13%"
27 stroke="f" fillcolor="#0a0a0a">
28 <w:anchorlock/>
29 <center style="color:#ffffff;font-family:sans-serif;
30 font-size:15px;font-weight:600;">Shop the drop</center>
31 </v:roundrect>
32 <![endif]-->
33 <!--[if !mso]><!-- -->
34 <a href="https://studiobloom.co/drop"
35 style="background:#0a0a0a;color:#ffffff;
36 display:inline-block;padding:13px 26px;
37 border-radius:6px;font-size:15px;
38 font-weight:600;text-decoration:none;">
39 Shop the drop
40 </a>
41 <!--<![endif]-->
42 </td>
43 </tr>
44</table>
45<!--[if mso | IE]></td></tr></table><![endif]-->
MSO conditionals + VML fallback highlighted
Render verification matrix

Built for every client that matters.

Every template compiles to markup built for the thirteen clients below, including the Outlook 2007 desktop client your CFO refuses to give up. The editor previews how each one renders so you catch problems before you export.

Google
Gmail
Web
RENDERED
Google
Gmail
iOS
RENDERED
Google
Gmail
Android
RENDERED
Microsoft
Outlook
2007
RENDERED
Microsoft
Outlook
2010
RENDERED
Microsoft
Outlook
2016
RENDERED
Microsoft
Outlook
2019
RENDERED
Microsoft
Outlook
2021
RENDERED
Microsoft
Outlook
Mac
RENDERED
Microsoft
Outlook
.com
RENDERED
Apple
Apple Mail
macOS
RENDERED
Apple
Mail
iOS
RENDERED
Apple
Mail
iPadOS
RENDERED
What's different here

Draftship vs. the usual setup.

The usual setup means three or four tools held together with a shared Google Drive folder. Draftship replaces the stitching with one platform, on four axes that matter.

Axis
Most platforms
Draftship
Surfaces
Email-only platform. Or landing-page-only platform. Pick one and stitch a second.
Email and landing pages in the same canvas. Same blocks. Same brand kit. One export pipeline.
AI assistance
Generic prompts that produce copy in the same flat AI tone every other startup ships.
Trained on your past sends, your style guide, and the lines you mark on-brand. Drafts read like your team wrote them.
Personalization
Swap a first name in the salutation. Done.
Swap entire blocks (copy, image, button, pricing) based on segment, behavior, or any CRM field.
Team workflow
Designer in Figma. Copywriter in Google Docs. Approvals in Slack threads that get lost.
Comments, approvals, version history, and role permissions live inside the campaign.
Frequently asked

Frequently asked questions.

About the builder, the AI studio, rendering, and what happens to your data. If yours isn't here, the docs and the support team are one click away.

  • What is Draftship?

    A free builder for marketing email and landing pages. One drag-and-drop canvas covers both surfaces, with 105 hand-designed email templates, block-level personalization, and live pre-flight checks. It runs local-first in your browser, with no account required to start.

  • Is it free? What costs money?

    The builder is free: the editor, all 105 email templates, the landing-page builder, and the five utilities under /tools, with no account. The AI writing studio (subject lines, body copy, rewrites, and translation) is the paid tier.

  • How is the AI different from generic copywriting tools?

    You give Draftship your brand voice and mark the lines that sound right, and it drafts subject lines, body copy, and landing-page sections that match, instead of the flat default voice every AI tool ships with. The AI studio is the paid feature.

  • What does block-level personalization mean?

    Most tools personalize a first name. Draftship can swap entire blocks (headline, body, image, button, even pricing) based on a segment or a field in the data you provide, so the same campaign renders differently for different audiences.

  • Can my team collaborate inside a campaign?

    Not yet. Draftship today is a single-user, local-first builder. Shared workspaces with comments and approvals are on the roadmap, not shipping. In the meantime you can export the HTML and hand it off.

  • Will my email render correctly in Outlook?

    Yes. Every block compiles to MSO-conditional table HTML with VML fallbacks for buttons and rounded corners, the markup Outlook 2007 through 2021, Outlook for Mac, and Outlook.com need. The editor previews how the compiled output renders so you catch problems before you export.

  • Which email clients does Draftship build for?

    Thirteen: Gmail (web, iOS, Android), Outlook (2007, 2010, 2016, 2019, 2021, Mac, and Outlook.com), Apple Mail (macOS), iOS Mail, and iPadOS Mail. The editor previews how each one renders, which is a simulation, not a substitute for a final test send.

  • Can I import an existing HTML email or page?

    Yes. Paste raw HTML and Draftship parses it into editable blocks. Tables, inline styles, MSO conditionals, and image references are preserved on round-trip.

  • Can I send campaigns directly from Draftship, or do I need an ESP?

    Draftship is a builder, not a sender. Export the compiled HTML (or copy it) into your email service provider, Mailchimp, Klaviyo, Postmark, SendGrid, Resend, or your own SMTP, and send with the deliverability you already trust.

  • Where does my data live and who can see it?

    Your drafts and templates are stored locally in your browser by default, so nothing leaves your device unless you opt in. If you sign in, your work syncs to your account so you can pick it up on another device. Draftship doesn't sell data or share it with advertisers, and you can export everything at any time.

Free to start · no credit card

Ship your next campaign today.

Start a workspace, pick a template, let the AI draft the first variant, and route it through your team for approval. From idea to scheduled send in under an hour.